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Australia

Plastic-free products platform

platforms

Connecting eco-conscious buyers with plastic-free products

Website: https://www.implasticfree.com/

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I'm Plastic Free

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Company Established Year

Since 2018

Who is this solution for

Individual, Everyone

Info

Open to B2B opportunities

Yes

Awards and certifications

City of Darwin “Recycling Hero”

2023

Acknowledging her founder-work with I’M PLASTIC FREE in regional Australia and community education efforts.

CEW / ANZ Sustainability Scholarship

2023

Awarded to the founder for her sustainability leadership, supporting executive education in sustainability.

Mention by Circular Economy Alliance as a member story

2023

Showcasing the platform’s role as a global plastic-waste-reduction matchmaking tool.

The problem we are facing

Consumers struggle to find plastic-free alternatives for everyday items, leading to increased plastic pollution and environmental harm.

Product description

I’M PLASTIC FREE is a platform that offers a curated directory of plastic-free and low-plastic products and alternatives, serving as a 'matchmaking' hub for eco-brands and eco-conscious buyers. The platform includes a wide range of everyday items, from personal care and cleaning products to apparel and home goods, all designed to avoid or dramatically reduce plastic use.

Each product listing on the platform is carefully vetted under categories like 'plastic-free', 'zero waste', 'closed loop', and 'carbon neutral delivery'. This ensures that users can easily identify products that align with their values and sustainability goals. By providing access to a diverse range of plastic-free options, I’M PLASTIC FREE aims to simplify the process of making environmentally friendly choices in daily life.

Moreover, the platform goes beyond simply listing products by offering valuable educational resources on topics such as microplastics and sustainable living. Users can explore informative blogs and articles to deepen their understanding of the environmental impact of plastic pollution and learn practical tips for reducing plastic consumption.

One of the key features of I’M PLASTIC FREE is its emphasis on supporting smaller eco-friendly brands that adhere to strict sustainability standards. By connecting consumers with these ethical businesses, the platform not only promotes environmentally conscious purchasing decisions but also helps to foster a community of like-minded individuals committed to reducing plastic waste.

Additionally, I’M PLASTIC FREE serves as a valuable tool for businesses looking to establish plastic-free supply chains. By providing a platform where companies can connect with verified eco-friendly brands, the directory facilitates the transition towards more sustainable practices in the B2B sector.

Key characteristics and environmental benefits

  • Curated Directory: Offers a wide range of plastic-free and low-plastic products and alternatives across various categories.
  • Educational Resources: Provides informative blogs and articles on microplastics and sustainable living to empower users with knowledge.
  • Support for Eco-Brands: Connects consumers with smaller brands that prioritize sustainability and ethical manufacturing practices.
  • Plastic-Free Supply Chains: Facilitates connections between businesses seeking plastic-free alternatives and verified eco-friendly suppliers.
  • Consumer Empowerment: Simplifies access to plastic-free choices, encouraging environmentally conscious purchasing decisions.

About the Company

I’M PLASTIC FREE is a digital platform founded to confront the pervasive challenge of plastic waste by making plastic-free alternatives and solutions accessible to both individuals and businesses. By vetting brands and products under strict sustainability criteria—such as zero-waste, closed loop, minimal plastic or plastic-free packaging, and ethical sourcing—the company strives to reduce single-use plastics and microplastics in everyday life. The platform offers educational content, a directory of vetted eco-solutions, and a matchmaking service connecting brands, consumers and businesses committed to the circular economy. With global reach, I’M PLASTIC FREE empowers users to live and operate more plastic-consciously, promoting regenerative materials and transparent production chains. Its mission aligns closely with a future that moves away from fossil-based plastics, towards reuse, refill, compostable packaging and minimal environmental footprint.

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