Home Solution PlanetCare Microfiber Filter for Washing Machines
Slovenia

PlanetCare Microfiber Filter for Washing Machines

Wastewater treatment and reuse

Preventing microfiber pollution in waterways from laundry activities.

Contact

Logo

PlanetCare

Company Established Year

Since 2017

Who is this solution for

Govt, Business, Individual, NGO, Everyone

Info

Available

To sell

Project Status

In commerce

Looking to expand internationally

Yes

Doing business in

worldwide

Awards and certifications

Zero Microplastics Challenge Winner

2020

Best microfiber-filter solution awarded by Swedish Environmental Agency.

Amazon Launchpad Innovation Award

2021

Recognized among top five global product innovations. 

PDS Innovation Award Winner

2024

Awarded for scalable, circular technology in fashion-tech. 

Product description

PlanetCare’s flagship product, the Microfiber Filter for Washing Machines, is a compact retrofit filter that attaches to a washing machine’s outlet. It effectively captures 98% of abrasively shed microfibers during laundry, preventing them from entering waterways and causing environmental harm.

The system utilizes replaceable cartridges that are designed for longevity and sustainability. After use, these cartridges are mailed back to PlanetCare, where the captured substances are removed, the cartridges are cleaned, and then reinserted into service. Independent testing by the Swedish Environmental Agency has confirmed the filter's high performance, and it has received recognition in global innovation forums.

The installation of the filter is simple and requires no tools or modifications, making it compatible with most types of washing machines. Additionally, PlanetCare offers a subscription service that delivers new filters based on usage, promoting user convenience and ensuring a sustained positive impact on the environment.

Furthermore, PlanetCare is actively advocating for policy changes to make microfiber filters mandatory, providing solutions for commercial laundry facilities and appliance manufacturers, and empowering both consumers and businesses to take part in the prevention of microplastic pollution.

Key characteristics and environmental benefits

  • Effectively captures 98% of abrasively shed microfibers during laundry
  • Utilizes replaceable cartridges designed for longevity and sustainability
  • Easy installation with no tools or modifications required
  • Subscription service for convenient delivery of new filters based on usage
  • Advocates for policy changes for mandatory microfiber filters
  • Provides solutions for commercial laundry and appliance makers
  • Empowers consumers and businesses to participate in microplastic pollution prevention

About the Company

PlanetCare is a Slovenian cleantech startup founded in 2017, dedicated to combating microplastic pollution from laundry. Its core solution is a retrofit microfiber filter for washing machines, which captures up to 98% of microfibers before they reach wastewater. The company operates a closed-loop cartridge system: used filters are returned, cleaned, and refilled for reuse—supporting circular economy initiatives and eliminating plastic waste. With solutions now scaling from households to commercial installations, PlanetCare addresses global marine pollution, complements unfolding regulations (e.g., France’s upcoming mandatory filter rule by 2025), and engages with policymakers and suppliers. Led by CEO Mojca Zupan, PlanetCare combines advanced engineering, strong IP protection, and community-led impact to pioneer source-level prevention of microfiber emissions.

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